Clear Communication.
Stronger Content.
Messages That Resonate.
I help SMBs close the communication gaps that cause misaligned messaging and underperforming content.
"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy. "
Mark Schaefer - Marketing Strategist, Futurist, Speaker and Best-Selling Author
Hello! I'm Scott.
After 20 years helping companies and leaders connect with audiences, I’ve learned that content problems are rarely just about the content. They’re rooted in unclear communication and human habits that quietly erode connection.
That’s why the solution isn’t just better content tactics. It’s about bringing the human elements back into the message.
What Are HUMAN Elements of Content?
Human elements are what make the difference between content that gets ignored and content that gets noticed.
They spark attention, reduce doubt, and build trust. In other words, they give businesses and audiences what they want.
But a lot of content today doesn't have that humanized DNA. You've seen it too - it's generic, repetitive, soulless, and blends in.
So, it's clear. Content that humanizes businesses gives them advantages.
More Than Ever Communication is at the Heart of the Problem and the Solution
Anytime we need to earn trust, build a relationship or make a strong impression on someone, our approach to communication becomes vital - this applies to content.
For example, you have to:
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Avoid assumptions and doing all the talking
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Consider your words and intent
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Think about the experiences, possible interpretations, and reactions of others
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Recognize habits that might instantly sabotage connection
I created a framework to help businesses achieve this.
It's called S.T.A.M.P.
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Self-Awareness - Catch blind spots before your message goes out
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Two-Way Communication - See content as an exchange, not an announcement
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Adaptability - Empower people to create change
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Meaningful Language - Think about how it’s received, not just sent
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Predictive Intelligence - Think ahead to the reaction
How I Help Your Content Improve Differentiation and Connection
Improving Content Copy That Stands Out & Resonates
Humanize your copy so it stands apart from competitors, speaks clearly to your audience, and keeps people (not just AI) at the heart of your content.
Media That Creates Engagement & Builds Trust
Your audience decides in seconds if they’ll keep watching or listening. Together, we’ll shape your on-air presence so it grabs attention, feels real, and builds lasting trust.
Experiencing the Difference
Here’s what people say about the difference humanized strategy and partnership can make.
One Meeting. Two Collaborators. 200% Increase.
“Within the first meeting, I knew that I was going to hire Scott, and so we met probably for about 30 minutes, and then right after the meeting, I said, ‘Scott, we've got to work together.'"
Daniel Stein
CEO of SpecialStrong.com
"Scott Murray's content strategy shifted our focus from simply optimizing for search engines to creating content that truly speaks to our target demographic. His collaborative and resourceful nature helped us resonate with our audience on a whole new level, translating web traffic into lead generation and revenue growth."
Bohao Zhao
Senior Manager, Demand Generation
Complex Tech to Compelling Stories
"Scott is hands down a tremendous content producer. He tackles technical subject matter head on and turns it into brilliant, easy-to-digest stories and copy, while still capturing the technical elements that resonate with a deeply knowledgeable audience."
Kathleen Atkins
Director, Corporate Marketing
True Professionalism
with Heart
"Scott Murray is a consummate professional who epitomizes intelligence, creativity and customer service. He is a natural strategic thinker who can visualize all aspects of a project from conception to completion. He makes every member of a team feel valued, and working with him ensures a positive experience for everyone involved."
Marry Anne Alhadeff
Former CEO/President
Answers to Common Questions
“What kind of brands or creators do you help?”
Founders, marketers, content creators at Small-to-Medium-Sized businesses, as well as personal brands, solopreneurs.
"Who is this probably not for?
This isn’t the right fit for most e-commerce companies, slow-moving corporate environments, or those expecting dramatic, overnight growth.
"Is humanization a "response" to AI?"
No. Before AI, humanized content made you stand out. Now, it’s what keeps you from disappearing. AI can create content, but businesses have to learn ways to humanize it in their industries.
"What makes your approach different?"
One key reason businesses cut ties with agencies is a lack of personal investment in a client's success and being able to customize solutions. I do both, and I back it up with clarity and communication.
"What sets you apart beyond your extensive content experience?"
My education. I have a bachelor’s degree in Mass Communications, a master’s in Professional Communication (content focus), and I’ll earn a master’s in Strategic Communication in 2026.
"What industries have worked in?"
One of the best things about a humanized approach to content, is it works across industries. I've helped businesses in healthcare, finance, continuing education, real estate, tech, non-profit and more.
"How do I get started (what's the first step)?"
Generally, it involves a meet-and-greet video call where I can answer questions and provide more clarity to help inform your decision.
Now Available!
Finally, the insights, research, and stories that shape the framework for humanizing content is now in a book. Undeniably Human Content examines how communication, awareness, and emotion create content that stands out and connects with people.
Andy Crestodina
CEO & Co-Founder of Orbit Media
Praise for the Book!
"We all know digital marketing is a two-way street. But for that dialogue to work, we have to first know ourselves. Scott shows us how to win, not with more content, but with more emotion. Open this book to any page, read for five minutes, then notice your perspective shift."
My Appearance on The Social Media Marketing Podcast
I recently joined Michael Stelzner to take a deeper dive into the S.T.A.M.P. framework and how it evolves content to better connect with modern audiences.
Learn More About Humanized Content
The Podcast
The Human Content Brief is a creative and informative show presented like an intelligence briefing, delivering a mix of insights, trends, commentary, and conversations that help you keep the human element at the forefront in your content.
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