"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy. "
Mark Schaefer - Marketing Strategist, Futurist, Speaker and Best-Selling Author
If Your Audience Isn’t Engaging, Your Content Isn’t Communicating
That's why generic content advice cannot help today's SMBs and solopreneurs.
They're overwhelmed with millions of blogs, over a billion social posts, thousands of podcasts created every day - how are they supposed to stand out?
They're constrained with not enough time to learn new trends or new approaches to content strategy.
They're exhausted with generic content strategy advice they've seen for years but doesn't move the needle.
They're unsure about podcast and video content since they have no previous experience and worry about how they will look and sound.
They wonder if their company industry can even create entertaining, engaging, or humanized content.
Today, you can end the struggles and start the breakthroughs.
And I'm here to help.
Modern content strategies are stressing the importance of trust, relationships, connection and differentiation.
Too often these become buzzwords with no frameworks or humanized strategy - making it impossible to make anything possible.
Fortunately I figured out the key ingredient to it all in 2010. Today's content needs a humanized communication strategy.
The STAMP Framework
I've created a framework for transforming and humanizing content by merging the most critical aspects of internal and external communication.
S
Self-Awareness
Marketer psychology focusing on intent.
T
Two-Way Communication
Speaking with (instead of at) the audience.
A
Adaptability
Evolving with modern marketing trends.
M
Meaningful Language
Messaging that sounds human and/or personal.
P
Predictive Intelligence
Strategy rooted in knowing an audience.
We'll align it with YOUR content needs
STAMP works for all types of content in all industries. I'll work with you on solving the challenges of standing out and connecting with modern audiences.
Content Strategy & Differentiation
Messaging & Audience Connection
Podcast & Video Content Strategy
Whether you're a business looking to launch content or improve it, these are all collaborative and customizable strategy sessions that cover as much as you need.
200% Increase in
Social Media Engagement
“Within the first meeting, I knew that I was going to hire Scott, and so we met probably for about 30 minutes, and then right after the meeting, I said, ‘Scott, we've got to work together.’
And Scott has now been helping me on a very strategic brand level, and I have seen incredible results, and just on average, I've probably seen about a 200 percent increase in engagement.”
Mary Anne Alhadeff
Former CEO of North Texas Public Broadcasting
Strategic and Creative Collaborations
"Scott's a natural strategic thinker who can visualize all aspects of a project from conception to completion. He makes every member of a team feel valued; and working with him ensures a positive experience for everyone involved."
Bohao Zhao
Executive Director of Digital Marketing
An Impactful Shift in Our Content
"Scott Murray's content strategy shifted our focus from simply optimizing for search engines to creating content that truly speaks to our target demographic. His collaborative and resourceful nature helped us resonate with our audience on a whole new level, translating web traffic into lead generation and revenue growth"
The Podcast
My podcast is a unique content marketing podcast that takes the most insightful and impactful parts of a guest interview and weaves them together with voiceover, music and sound effects.
Let's talk!
In the spirit of breaking out of the expected, let's have a pressure-free conversation about your needs.