Helping You Create Audience
Connection
and
Industry Differentiation
Through Humanized Content.
Hello, I'm Scott!
Humanized Content Advisor
I bring together 20 years in content and a deep study of communication to help brands create content that gets attention, builds trust, and connects like a conversation.
What Do I Mean by "Humanized" Content?
Great question!
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​It's important to note that humanization is the key to differentiating your business today. It's the parts of your content DNA that people notice. It helps lower doubts, invites positive responses, and builds trust.
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To do that, we're putting more "humanity" in our content strategy and creation by including:
Marketer Psychology
Recognizing our habits, motivations, and behaviors that can boost or sabotage success before we publish content.
Communication Models
Ensuring our content is conversational and conveys (direct and indirect) messages that help people feel good about our intent to help them.
Audience Psychology
Taking "know your audience" to a new level by considering their behaviors and attitudes while creating new opportunities to learn about them.
Beyond the Buzzwords
Personalization, empathy, trust-building, authenticity, connection - you've probably heard the buzzwords tied to humanized marketing. Now there's a framework designed to help you actually put it all into action.
The S.T.A.M.P. Framework
It's called the
S
Self-Awareness
Marketer psychology and intent behind content.
T
Two-Way Communication
Speaking with (instead of at) the audience.
A
Adaptability
Aligning content with creativity and modern trends.
M
Meaningful Language
Messaging that sounds human, personal and real.
P
Predictive Intelligence
Strategy rooted in understanding audience.
It will align with YOUR content needs
STAMP works for all types of content across all industries. I'll work with you on solving the challenges of standing out and connecting with modern audiences.
Content Strategy & Differentiation
Messaging & Audience Connection
Podcast & Video Content Strategy
Whether you’re launching new content or improving what’s already there, these collaborative, customizable strategy sessions are designed to cover exactly what you need—no fluff, no wasted time.
"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy. "
Mark Schaefer - Marketing Strategist, Futurist, Speaker and Best-Selling Author
200% Increase in
Social Media Engagement
“Within the first meeting, I knew that I was going to hire Scott, and so we met probably for about 30 minutes, and then right after the meeting, I said, ‘Scott, we've got to work together.’
And Scott has now been helping me on a very strategic brand level, and I have seen incredible results, and just on average, I've probably seen about a 200 percent increase in engagement.”
Learn More About Humanized Content
Mary Anne Alhadeff
Former CEO of North Texas Public Broadcasting
Strategic and Creative Collaborations
"Scott's a natural strategic thinker who can visualize all aspects of a project from conception to completion. He makes every member of a team feel valued; and working with him ensures a positive experience for everyone involved."
Bohao Zhao
Executive Director of Digital Marketing
An Impactful Shift in Our Content
"Scott Murray's content strategy shifted our focus from simply optimizing for search engines to creating content that truly speaks to our target demographic. His collaborative and resourceful nature helped us resonate with our audience on a whole new level, translating web traffic into lead generation and revenue growth."
The Podcast
My podcast is a unique content marketing podcast that takes the most insightful and impactful parts of a guest interview and weaves them together with voiceover, music and sound effects.
Let's talk!
In the spirit of breaking out of the expected, let's have a pressure-free conversation about your needs.
