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"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy. "

Mark Schaefer - Marketing Strategist, Futurist, Speaker and Best-Selling Author

Humanizing Content to Help SMBs Compete
and Connect.

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You want your content to stand out and mean something to your audience. I’ll help you get there with a humanized, audience-focused approach.

 

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Backed by Extensive Experience

20 years across multiple industries, projects, audiences and companies - including non-profit and for-profit.

 

 

Applied Across Different Content

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Create new content or improve existing content, including web copy, social media, blogs, podcasts, videos and more.

 

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Rooted in Humanized Communication

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Over 8 years studying the role of communication in content and audience behaviors, including a master's degree in 2021.

 

 

Adapted for the Era of AI Content

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Balance the specific roles between AI and humans in creating content designed for the humans who want to connect with you.  

I took all of this and created a framework to help you. It's called S.T.A.M.P. 

  • Self-Awareness - A new and improved first step 

  • Two-Way Communication - Optimizing for brand AND audience

  • Adaptability - Creating an adaptable culture and process

  • Meaningful Language - The language that resonates

  • Predictive Intelligence - How the audience might respond

200% Increase in
Social Media Engagement

“Within the first meeting, I knew that I was going to hire Scott, and so we met probably for about 30 minutes, and then right after the meeting, I said, ‘Scott, we've got to work together.’

 

And Scott has now been helping me on a very strategic brand level, and I have seen incredible results, and just on average, I've probably seen about a 200 percent increase in engagement.”

Daneil Stein, CEO of SpecialStrong.com 

SaaS

How to Humanize Copy, Video, and Podcasts

Here are the proven unique, people-first, communication-focused ways we can humanize different types of content - depending on your needs.

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Humanization is Differentiation

Talking with clients and audiences about a humanized approach to content doesn’t just create excitement, it makes them eager to see how it applies to their business.

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SPECIAL OFFER: CONTENT KICKSTART

In this customized mini-session, you’ll see humanization in action. It’s designed to give you immediate clarity, spark creativity, and set your business apart — while kickstarting a new way to approach content.

Transforming Content
and Results

"Scott Murray's content strategy shifted our focus from simply optimizing for search engines to creating content that truly speaks to our target demographic.

 

His collaborative and resourceful nature helped us resonate with our audience on a whole new level, translating web traffic into lead generation and revenue growth."

Bohao Zhao, Senior Manager, Demand Generation

Quick 
Questions

Do you only work with SMBs and Solopreneurs?

Mostly, but I've also worked with larger companies and non-profits. If you'd like to ask me about your business, feel free to reach out.

How would you describe your consulting style?

People-focused. In other words, a "do onto others" approach and a personal interest in helping your business succeed. 

How would you describe your services?

Customizable with options focused on research, audit, creativity, editing, strategy, tactics, and collaboration.

What businesses are not a fit for your services?

If you’re looking for generic SEO blogs or high-volume, low-connection content, I’m not your fit.

Besides consulting, do you help in other ways?

Yes! I also present at companies (in-person, virtual, lunch-and-learn, etc.), classes focused marketing/content, and guest on podcasts. You can see more on my speaking page.

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If content feels off, stuck, or ignored, let’s figure it out together.

Every business is different. That’s why I start by listening - not forcing a framework, but using it to meet your specific challenge.

Meeting

Industries Already Humanizing Content with Me

  • Healthcare

  • Education

  • Tech

  • Non-Profits

  • Real Estate​

  • SaaS

  • Attorneys

  • Local Government

  • ​Corporate Training

  • Solopreneurs & SMBs​

This list highlights the types of clients I work with most often, but if your industry isn’t listed, feel free to reach out. I’d love to see how I can help.

My Appearance on The Social Media Marketing Podcast

I recently joined Michael Stelzner to take a deeper dive into the S.T.A.M.P. framework and how it evolves content to better connect with modern audiences.

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Now Available!

Finally, the insights, research, and stories that shape the framework for humanizing content is now in a book. Undeniably Human Content examines how communication, awareness, and emotion create content that stands out and connects with people.

The Podcast

The Human Content Brief is a creative and informative show presented like an intelligence briefing, delivering a mix of insights, trends, commentary, and conversations that help you keep the human element at the forefront in your content. 

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