Content Without Communication is Just Silence.
Imagine standing in a crowded conference room, ready to share something valuable—but there’s tape over your mouth.
No one can hear you. No one can engage.
That’s exactly what happens when content lacks a communication strategy. It exists—but it doesn’t connect.
Communication is content's secret weapon.
There are a lot of SMBs that are constantly creating new content that continuously fails to resonate.
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But they'll continue to focus on content creation.
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That's the problem. Content creation is now the easy part of the strategy, but it's only part of the process.
A communication strategy fills the differentiation and connection gaps in your industry with:
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"Scott is such a great resource for any business that needs a smart and clear marketing strategy. He is super knowledgeable about all things content marketing, but really shines when it comes to developing content that builds a following. Highly recommend!"
Clint Mally
Director of Marketing
Ways We Can Work Together
Many SMBs and solopreneurs can't hire agencies, but that's not a bad thing! It's better to have a knowledgeable partner who is just as invested in your success. As a content and communication professional, I take a two-way communication approach to working with you.
Here are the most common ways I help businesses:
Content Revision
(Fast, Actionable Insights)
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Pick a few examples of existing content
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Immediate recommendations to enhance clarity, differentiation, and engagement.
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Use the new versions as templates going forward.
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Perfect for businesses on a budget.
Starting at $1,500
Content Foundation
(New Content Initiatives)
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Analysis on opportunities, competition, industry and strategy.
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Guidance on humanized content principles so you avoid pitfalls.
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Develop a humanized roadmap and launch with confidence.
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Ideal for new businesses and content initiatives
Starting at $3,000
Content Revolution
(Full Content Upgrade)
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Comprehensive content audit and messaging improvement strategy.
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Hands-on guidance for content teams to break old habits and create with intention.
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​Long-term strategy mapping to align content with business goals and evolving trends.
Starting at $5,000
What factors into pricing?
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Content Depth & Complexity
Simple messaging refinements take less time than deep content transformations. The level of depth and complexity your content needs will factor into pricing.
2
Existing Content Maturity
A business starting from scratch needs a different level of support than one with an established content strategy. Your starting point will help determine scope and pricing.
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Support & Implementation
Some clients need strategic guidance, while others want ongoing support, feedback, and collaboration to refine their content over time. The level of involvement impacts pricing.
​How do I know if my content challenge is right for your services?
My focus is on content strategy, messaging, and communication.
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So, I don’t handle backend marketing functions like Google Analytics, link building, paid ad strategy, or other technical aspects of marketing.
However, my work can boost these aspects of a larger marketing goals, and I can collaborate people who specialize in those areas of marketing for your business.
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Also, if you're looking for a formula to 'go viral,' I’m not your guy.
This is about real differentiation, connection, and audience engagement.
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Strategies That Strengthen Relationships
"Scott has a great sense of his market and an ability to formulate creative strategies in order to reach his audience. His empathy for the consumer helps strengthen the relationship between themselves and the product."
Eric Vincent
Lead Experience Designer